The cheese market is also growing consistently all over the world because of the changing food trends, increasing demand of ready-to-eat food, and increasing inclusions of foreign foods. As health consciousness grows and consumers experiment with food, there is gratifying demand among consumers of natural and minimally processed varieties of cheeses as well as artisanal cheeses. The ubiquitous development of fast-food restaurants, foodjails and gourmet food shops have also increased the value of cheese in daily life.
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Market Drivers
1.Increasing Demand of Natural and Protein enriched Dairy Products
Customers are getting nutrition-sensitive, and they are switching towards natural product of protein and calcium, where cheese is one of the most preferred product. Specifically, natural cheese is becoming more popular with its decreased level of additives and clean-label status. The working hungry led to the consumption of cheese as an easy source of protein in snack, sandwiches, salads and ready-to-eat products. Daily nutritious consumers, in particular, are attracted by high-protein natural cheese.
- What is behind the expansion of Fast Food and Western Cuisines into the world?
The global spread of chain restaurants, pizza restaurants, and fast food restaurants and other foods that largely depend on cheese as an ingredient has facilitated the increased consumption of cheese. Global demand of cheese has greatly been spurred by the rising rates of the Western food habit in Asia-Pacific, the Middle East, and Latin America. Also, the rising wave of home cooking and gourmet food has stimulated the consumption of shredded, cut and prepared processed cheese type to make the meals convenient and flavorful.
Product Type Segment Analysis: Natural Cheese
The product type segment is dominated by Natural cheese because consumers prefer authentic, preservative free and naturally more healthier dairy products. Natural cheese is manufactured by use of traditional cheese making tradition that involves fermentation and aging of cheese. Natural cheese producers include cheddar, mozza, gouda and parmesan cheese. Increasing demand in the retail and foodservice channel increases demand of organic and clean-label cheese making the segment grow. The consumers who are demanding fewer synthetic ingredients and more wholesome flavors are contributing to the adoption of natural cheese in the developed and the emerging markets.
Source Segment Analysis: Cow Milk
The main source of cheese outlets is the cow milk mainly because it is available in abundance, it is cheaper and the consumers are used to it. Cow milk cheese has taken the major part of the global markets and there is cheddar, mozzarella and Swiss cheese which are standard domestic household and restaurant food, and on fast-food menus also. The dairy farming infrastructure and supply chains are advantageous in this segment mostly in such places as North America and Europe. The cow milk is rich in fat and protein content, which sustains the elaboration of the different types of textures and flavours liked in cheese, hence mass production of the cow milk based cheese products is suitable with use of the cow milk.
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Regional Analysis: North America and Europe
In North America, cheese consumption is a healthy market, as the consumption per capita is high and fast-food/convenience restaurants/cafes are dominant. America is the most advanced in cheese development and there is increasing demand of natural, organic and specialty cheeses. Supermarkets and Internet-based stores have opened up more options such as clean-label dairy and international variations, and consumers are gradually getting acquainted with these altered options.
The culture of cheese in Europe is strong, particularly in Italy, France, Germany, and Netherlands. Europe is one of the most important producers of diverse types of cheese as well as suppliers of the same. The European market is dominated by the presence of the protected designation of origin (PDO) status along with traditional recipes. This is because the consumers here are biased towards artisan cheeses, locally produced milk, and environment-friendly packaging, which supports the maintenance of market maturity and premiumization.
Competitive Landscape and Industry Players
The Cheese Industry in the world market is very competitive and includes multinationalions, regional and artisanal cheesemakers. Businesses are interested in the customer patterns of extending the product ranges, and they provide functional variations of cheese (e.g., lactose-free and protein-enriched) as well as the use of sustainability in dairy and product packaging. The changing environment of retail is being redefined by the e-commerce business, specialty stores, and secret brands.
Major industry players include:
- Lactalis Group
- Fonterra Co-operative Group
- Arla Foods
- Saputo Inc.
- FrieslandCampina
- The Kraft Heinz Company
- Bel Group
- Dairy Farmers of America
- Amul (GCMMF)
- Parmalat S.p.A. (Lactalis)
These organizations spend a lot in the production of natural cheese, innovation of cheese using cow milk, organic and clean label cheese lines, ready-to-cook cheese products on the global customer.
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