The market has been broadened by the increase in the popularity of superior mixers, copper cocktails, and non-alcoholic beverages. The most important goal of tonic water market is to provide high quality refreshing and versatile drinks which will meet the changing tastes and health awareness of the consumers and slowly increasing popularity of low-calorie alternatives of tonic water drinks.
Brands are also getting in on the need for natural tonic water with botanical infusions with innovations of flavor, packaging, and formulation that have also positioned the market with a high-end/health-conscious image.
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Market Drivers
1.Increase in Alcoholic Premiumable Drinks Sales
Rampant increase in the consumption levels of premium and craft spirits across the globe is one of the key growth drivers in the market of tonic water. Following the popularity of artisanal gin and vodka among consumers, there has been a massive demand in high-quality tonic water in which gin and vodka can be used as cocktails. Drinkers are getting more adventurous, wanting mixers to pair with the high-quality liquors to create an unprecedented boom of tonic waters with botanical twists, reduced sugar content, and increased level of carbonation. The gourmet tonic water brands, offering a sophisticated drink experience, are becoming more and more popular, both in bars and restaurants, and with home mixologists.
- Preference by health-Conscious Consumers
The other market force is consumer shift of preference to low-calorie, low-sugar, and natural drinks. With individuals cutting out sugar consumption and artificial products, tonic water brands are re-developing to meet this movement. This has given way to the emergence of diet tonic water, natural sweetener and organic tonic water with herbs. Tonic water is also attractive as a drink on its own, thanks to its refreshment, digestive and versatile properties.
Product Type Segment Analysis: Regular Tonic Water
The regular tonic water has remained the reigning product type segment owing to its ubiquity, familiarity as well the ability to go well with traditional cocktails such as gin and tonic amongst others. It maintains a moderate tastes profile, i.e., it is a bit bitter due to the presence of quinine and somewhat sweet thanks to sugar or natural sweeteners, and so it appears in favor of both the classical people and the fresh ones. Even though diets and flavored drinks increased, the plain version of tonic water is still mainstream in people who drink it and the restaurant and hospitality industry. The necessity to have classic tonic water in gin based drinks and inclusion in specially created cocktail lists are the additional factors to the continued supremacy of this specific segment of the global market.
Packaging Segment Analysis: Glass Bottles
In the tonic water segment, the glass bottle is an optimum packaging solution especially in the premium segment and in the on-trade segment. Glass is considered the best way to maintain the carbonation and flavourpotential of tonic water as compared to plastic or cans, which makes it more applicable when it comes to both individual, discriminating customers and upscale establishments. Glass bottles can also fit in luxury branding and green inclinations since it is commonly seen to be more environmentally friendly. Most high brands pack their artisan tonic water in glass bottles to guarantee the high quality and beautiful appearances of bottles. The increased popularity of the trend of boutique beverage gifts, the demand of sustainable consumption, and the trend of premiumization has only reinforced the glass bottled tonic water within the retail and HoReCa (Hotel/Restaurant/Cafe) segments.
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Regional Analysis: North America and Europe
The tonic water market has been expanding in North America (within the United States and Canada) thanks to the craft cocktail trend, the trend towards healthier cocktails and ready-to-drink mixers. The consumer demand of low-calorie tonic water with natural ingredients is promoted by urban millennials and Gen Z who are willing to pay higher prices for healthy products.
The market in Europe is more advanced where there exists a dense tradition of the consumption of tonic water, particularly in the UK, Spain and Germany. The value attached to high quality drinks and the best drinking experience in Europe has contributed to the gin cocktails tonic water growth. There is also an increase in non-alcoholic tonics-based drinks to be seen in the region, which is helping with the selling of the products throughout the year in allotment to the normal bar activities.
Competitive Landscape and Industry Players
The Global Tonic Water Market is highly competitive, with established beverage giants and niche craft producers competing for market share. Key players include:
- Fever-Tree
- Schweppes (The Coca-Cola Company)
- Fentimans
- Q Mixers
- Seagram’s (PepsiCo)
- Thomas Henry
- East Imperial
- Franklin & Sons
- Luscombe
- Britvic
Such companies use multiple strategies like introducing low sugar tonic water, create through flavored tonic water, sustainable packaging, and exploring developing markets. Cross promotions with alcohol companies, bartender endorsements and limited runs are the most prevalent strategies involved to create a strong brand and obtain a following.
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