The main agenda of the market is to produce healthy and convenient food that is easy to store and is also convenient to the consumer who is demanding more natural and wholesome snacks. On the backdrop of a growing concern of consumers with health, wellness, and convenience, the dried fruits industry is growing around the world market.
The on-the-go snacking culture and the demand to consume food products with simple labels also contribute to choosing dried fruits as one of the leading categories within the functional snack food market.
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Market Drivers
1.Increased health awareness and the taste of natural snacks
Increase in healthy living and clean eating the world over is one of the most successful growth factors in the dried fruits business. Natural sugar snacks are being preferred, more and more, by consumers who want natural options to processed snacks, which are high in fiber and antioxidants. Dried fruits have no added preservatives, experience an extended shelf life and thus, meet the need time and consumption demands of the nutrient-rich convenient foods of our day. With more people becoming aware of the health benefits of dried fruits especially to the heart and in digesting food, the penetration of the market is becoming impressive.
- Increase in Vegan and Plant-Based Food Trends
There is also the growing market pushed by the vegan, and plant-based food trends. Dried fruits are naturally non Gmo, allergen free and exist in vegan snack food markets, plant-based breakfast foods and snacks. The popularity of savory, chewy, and sweet snacks, particularly the younger generations, is prompting food producers to put in dried fruits in granola bars, smoothies, trail mixes, and even dairy-free desserts.
Product Type Segment Analysis: Conventional Dried Fruits
The market is dominated with conventional dried fruits because of their low prices and common accessibility. This part consists of generally used products such as raisins, prunes, apricots and they are dried in the traditional way. These fruits contain vital vitamins, fiber, and minerals hence suitable to be consumed daily. One of the drivers of this segment is the rising use of the traditional dried fruits in bakery, confectionary and breakfast ready-to-eat items. The conventionally dried fruit products are there to meet the demand of the consumer who wants to spend little money on the purchase of healthy snacks, when they are in the form of conventional dried fruit products.
Packaging Segment Analysis: Single-Serve Packs
This has helped the market develop with the advance and emergence of single-serve package dried fruits. They are behind this trend because of the growing demand of on-the-go healthy snack products, especially among the working professionals, travelers and school going children. The single-serve packs are good at portion control, freshness, and portability, thus being the best option taken by health-conscious shoppers. Improving green packaging and resealable containers, as well as brands are spending on eco-friendly packaging features and are lessening on plastic containers, which is increasing attractiveness among consumers in this segment.
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Regional Analysis: North America and Europe
Consumption in North America is dominated by the U.S. because people have a high sense of health, are into snacking, and there is greater need to have alternative natural fruit snacks. The availability of dried fruit products is growing in the grocery stores and online through the major retailers that are backed by the consumer correct direction as regards to supporting non-GMO, gluten and additive free snacks.
Dried fruits are well known in traditional diets in Europe, particularly in Mediterranean. The market is also enjoying the increasing need of organic dried fruits and its incorporation in baked products, mueslis and candy. Imports and in house production are on the rise in countries such as Germany, France, UK among others to meet the new dietary preferences and sustainability claims.
Competitive Landscape and Industry Players
The Global Dried Fruits Market is highly fragmented, featuring a mix of local producers and multinational brands.
Key players include:
- Sun-Maid Growers of California
- Olam International
- Traina Foods
- Bergin Fruit and Nut Company
- Sunbeam Foods
- Del Monte Foods Inc.
- Lion Raisins Inc.
The competition between these companies is based on the variety of their products, sustainability, prices, and the reach of distribution. Competitive actions such as an increase in organic products, investment in environmentally friendly packaging of codified fruits as well as getting involved with online retailers to boost e-commerce are part of strategic actions to be undertaken. Other product innovations in flavor and match such as the spiced or infused dried fruit also assist the brands to stand out in this competitive environment.
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